Democrats have already begun preparing for the spin. Joe Voter will be inundated with good news from the stimulus, Health Insurance Reform (if it passes), and a variety of other left leaning legislative accomplishments and potential accomplishments.
Stuart Rothenberg's latest Political Report is on how campaigns are already attempting to change the narrative using polling memos.
Rothenberg writes:
Pollsters say that their surveys present only a “snapshot” of a race at a particular moment. That’s true. But often the snapshot presented in a memo is misleading, and the pollster knows it. Memos include numbers intended to build an argument that seems empirically based but isn’t. They don’t present the whole picture, because the whole picture isn’t in their client’s interest.
Even highly regarded, methodologically legit pollsters tell me to call them up privately if I want to get their real assessment about a race — don’t go by the memo they release. I get this from both Republican and Democratic pollsters, and I have received the same advice for years.
Actually, most pollsters hate to write these kinds of memos, but their clients want them to create a more favorable narrative, so they write them, usually using their words very carefully.
Rothenberg concludes his report:
Polling memos sometimes contain useful nuggets of data, but they often leave out other important data and stress the narrative the campaign wants to create. Don’t take them at face value.
How long is your memory?
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