Nissan debuted a new commercial vehicle for North America today in St. Louis. It's not the sexiest thing around but it looks like it could haul a load.
Take a look. The press release called the design "rugged" and "masculine" which in this case is code for pretty damn ugly. But, it's a work vehicle and work vehicles are supposed to work first and be sexy----well it's not supposed to be sexy.
This ain't
BA Barracus' van. BA found a way to hide enough supplies in his van to allow Hannibal to be a totally different character in every A-Team episode, carry enough guns to outfit a small Latin American country, and still look cool. But, nontheless, it's got utility. For the gadget geeks the passenger seat includes a segment-exclusive fold-down feature, creating a convenient worktable. An available center console offers innovative storage compartments and space to hold binders and a laptop computer.
ST. LOUIS -- Nissan North America, Inc. (NNA) today unveiled the all-new Nissan NV, the first entry in the company's new Nissan Commercial Vehicle lineup in North America, at the National Truck Equipment Association's (NTEA) annual Work Truck Show. During the press conference and live Web cast, Nissan Americas Chairman Carlos Tavares and Joe Castelli, vice president, Nissan Commercial Vehicles and Fleet, provided details on Nissan's commercial vehicle strategy in North America and offered the first look at the Nissan NV line of commercial vans.
"Today, we're introducing a tool to help entrepreneurs and owner-operators work smart and more productively. Created and built in America with Nissan's quality and reliability, the NV is a breakthrough in commercial van design," said Tavares. "And the new NV is only the beginning. Nissan will bring a convincing lineup of commercial vehicles to North America, along with a high quality network of dealers across the U.S."
The 2011 Nissan NV (Nissan Van) is scheduled to launch in late 2010. It will be available in three models, NV1500, NV2500 HD and NV3500 HD, and in two roof configurations – Standard Roof and High Roof. The NV is the first High Roof commercial van to offer rugged body-on-frame construction. High Roof models allow most users to walk and stand in the cargo area.
"The Nissan NV means business," said Castelli. "We've got a rugged chassis, ample power and fuel economy, a comfortable cabin and a huge cargo capacity. We're meeting the needs of commercial van owners and operators with innovation and a shared vision."
The new Nissan NV line will be manufactured at Nissan's Canton, Mississippi assembly facility.
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